Training and mentoring marketing teams

Dear Head of Marketing – here’s something you already know:  Your marketing team members are capable, and can do their job well, according to their skills, experience and specialties. They can also further learn and develop their skills independently. Doing both in parallel impedes both.

Managing this balancing act is indeed walking a tightrope, and we haven’t even started discussing testing and experimenting with new techniques and platforms, deploying and customizing them – activities that consume time and resources and potentially impacting goals and deadlines.

More on this – key to a team’s success is for each member of the marketing team to understand other team members’ activities.  For example, how important is it for the SEO/SEM/PPC person to understand the intricates of Content Marketing? How does the Product Marketing Manager fit into the picture? How is the tradeshow ownership defined? Who deals with industry analysts and what do they need from the rest of the team?   These are just a few of the topics all members of marketing should understand.