Many technology companies, especially young, or relatively small, cannot afford a full-time CMO, nor do they need one, yet doing B2B tech marketing the right way from the start, is the best way to “get there on time”
This is where 7P-CMO as a Service comes in – to help you close the gap and develop and execute your go-to-market strategies – on time and on budget.
We’re a few good friends who’ve been travelling the same B2B marketing highway for decades now. We realized that what we really love doing is helping companies leap over challenges, focus on holistic B2B marketing strategies, and take advantage of the experience we’ve accumulated in our individual careers, in order to accelerate your success.
Ilan Paretsky
CMO
Over the past 30 years, I held a variety of positions in the marketing hierarchy – from product management and product marketing, through the creation of task and divisional marketing teams, to the responsibility of launching product lines and technologies, and establishing entire marketing departments.
I held these positions in both very large and very small companies, public and private, in the high-tech industry in Israel and the US, and in a variety of industries and markets, from telecom and IT to cyber.
I collected mistakes, errors and quite a few successes, built strategic marketing plans, managed marketing departments and very often rolled up my sleeves and stuck my hands “deep in the grease” to make good on the commitment to success.
Dorit Paretsky
Head of Everything Visual
An Art Director and designer with exceptional understanding and expertise in branding, advertising and marketing in print, web and mobile media.
Dorit’s track record spans 20 years of formulating design concepts and creating branding packages for companies and businesses, as well as the ability to lead branding projects for companies and organizations, characterizing marketing needs, creating visual concepts and embedding graphic language that effectively conveys identity, message and value proposition.
…and yes – Dorit does know what it is to work under pressure and collaborate with the in-house marketing, R&D, sales, management, suppliers, partners, producers, etc. – – is there any other way?
Noa Sulzer
Head of Social & Media Acquisition
Noa has 12 years of experience in marketing, 7 of them as entrepreneur, consultant and CEO.
Noa’s expertise includes: digital marketing and advertising, digital strategy building, branding, social media community management, crisis management and public relations.
Noa’s specific expertise and experience includes media buying, negotiating with authors and advertising platforms, collaborations, research and writing in a variety of technological fields: blockchain, cyber, IOT and more.
Noa holds a master’s degree in sociology and is currently finishing her doctorate in work studies at Tel Aviv University.
Leon Malalel
Head of Product Management
A seasoned product management guru with thirty years practical experience in defining, developing, launching and globally marketing Hi-tech products and services, Leon brings with him extensive practical experience gained in a variety of senior product management and product marketing roles in the telecom industry, human resource management, education, Biotech and other fields.
In recent years, Leon has been developing and delivering product management training courses and assists technology companies in implementing product management methodologies and building multi- product management teams.
Leon is a sought-after lecturer in various product management forums and teaches product management at the Israeli Export Institute and the Technion Continuing Education Unit (Israel Institute of Technology).
