Lead Generation - the Machine
As a CEO, entrepreneur or company marketing owner you know that success and growth (organic and otherwise) are directly tied to your marketing team’s ability to generate demand and quality leads for the sales organization and distribution channels.
Creativity, consistency and effectiveness are barely threshold conditions in building the machine. Moreover, as leads – MQLs, SQLs – are created in all layers of the sales funnel, the key to success is not just quantity and quality, but also the right mix!
This process requires imagination, leadership, technological savvy and focused expertise – all geared towards generating business opportunities.
The Cogs, Pistons, Nuts and Bolts
Leverage our experience, insight and tools to develop a predictable lead funnel for marketing, sales and biz dev. Through our training, coaching and practical workshops, you can gain exposure to considerations, research, benchmarks and best practices for B2B hi-tech lead generation. We focus on processes and practices specific to dynamic B2B marketing, for example:
- The characteristics of a global marketing organization
- Segmented B2B targeting
- Measurement and optimization of lead gen techniques
- Marketing ROI and resource optimization
- Lead qualification and lead life cycle management
- Campaign development
Need to build the lead-gen “Machine” from scratch? Awesome. We’ll help you select the right people and tools – all the while minding your budget considerations. Together we will plan and launch the process and if you so wish – we will roll-up our sleeves and get to work with you!
