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Solutions and Services

We do real-world, nuts-and-bolts B2B marketing.  We won’t hand you a strategy document and leave you holding the bag on how to put it in action.

We quickly focus on your goals, and develop practical solutions for addressing your target market, based on buyer personas, your company’s priorities, life cycle stage and cost structure.

You won’t find us locking ourselves in an ivory tower and emerging with a take-it-or-leave-it, full 150-page marketing plan. Instead, we work hand-in-hand with management and marketing teams to develop practical, executable workplans that address the following issues:

  • The Organization
    Define and create the optimal marketing functions
  • Deliverables
    Define, prioritize, budget and schedule essential marketing deliverables
  • Leads
    Build an effective and reliable machine for generating quality leads for sales
  • Outsourcing
    Define parameters for contractors and agencies, help you select them, most importantly. gauge their performance. This includes your PR agency, your SEM/SEO/PPC house, your product/company branding agency, and more.
  • Analysts
    Identify the right industry analysts for your business and help you connect with them
  • Sales and Marketing Alignment
    Build an accurate, clear interface between sales and marketing – a KEY success factor
  • Raising Capital
    You’re raising funds? Great! We will help you project the marketing use-of-proceeds, investment breakdown, and expected ROI.
  • Marketing Infrastructure
    Let us help you understand just what it is and how to approach the considerable effort that goes into a plan.
  • Go-TO-Market plan
    Let us help you understand just what it is and how to approach the considerable effort that goes into a plan.