Content Marketing
An undisputed marketing truth – especially in hi-tech B2B marketing – Content is King!
Content marketing is a resource hog – in both time and bandwidth. Even after you have developed excellent original content ( and no – copy/paste of other authors’ existing content doesn’t work well, even if you ‘customize’ it), other questions soon come up – for example:
- Where should the content be posted or published?
- Which content works for various target audiences?
- What dissemination platforms should be used?
- What types of content are optimal for each platform?
- What’s the right timing and frequency for content generation and distribution?
- Who will develop the content?
- How to measure the ROI (exposure, followers, leads)?
Creating content marketing teams takes time, and the consequences of mediocre content strategy can be detrimental to achieving your objectives.
There are shortcuts, however. We can help you develop a comprehensive content strategy, identify the better writers for your field and target audience, and match that with the right platforms and distribution channels. Following that, we can continue actively overseeing the process, or congratulate ourselves on a job well-done should you decide that you can move forward on your own!
